What this is
CRM fails on trust long before it fails on features. If the team does not believe the data, they build spreadsheets beside it, and the investment stops returning anything.
What usually brings people here
A platform bought for capabilities nobody uses, segments nobody maintains, and reporting two people quietly disagree with.
What I do
I untangle what the data actually says, cut the segments back to the ones that drive decisions, and get the team using one version of the truth again.