Growing what matters · Fixing what’s broken · Leading what’s next
Commercial digital leadership, AI and e-commerce for what’s next.
I step in as your interim leader or consultant, and I share what I learn along the way.
What Rocketship is
Rocketship is consultancy and interim leadership for commercial digital business, built around one person you actually get to work with.
Twenty years across e-commerce, digital platforms, subscription and loyalty means I read a business the way an operator does, rather than the way a slide deck does. The commercial numbers and the customer journey are the same conversation, and the moves worth making usually sit where the two meet.
Digital transformation, optimisation and new technology are only worth doing when they show up at that meeting point, so that is where I start. Some clients need a leader for six months while they find the permanent one. Some need a strategy they can act on. Some need someone to say plainly which parts of the AI conversation matter for their business and which do not.
That is the work. Growing what matters, fixing what’s broken, leading what’s next.
What I do
Three ways to work with me, and five areas I work in.
Interim leadership
A commercial or digital leadership seat, filled properly, full time or part time.
See the serviceSpeaking and workshops
Talks, moderating and facilitation. Five people or five hundred.
See the serviceE-commerce and customer experience
Trading, the customer journey, and finding where the money leaks out.
See all 6AI and data
AI in the strategy rather than only in the stack, on a data foundation that can act.
See all 4Strategy, transformation and innovation
Commercial strategy, business model shifts, and transformation that actually lands.
See all 4Leadership and organisation
Team design, insourcing, hiring specialists, and translating between the two.
See all 4News & insights
Notes from the work. What actually moves a commercial digital business, and what only sounds like it does.
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Your subscription churn is a CRM problem
Read the insight: Your subscription churn is a CRM problemRetention rarely breaks at the cancellation screen. It breaks weeks earlier, in data nobody trusts.
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What to hand an interim leader on day one
Read the insight: What to hand an interim leader on day oneAn interim has weeks, not quarters. What you hand over decides how much of that goes into the work.
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Loyalty programmes that are really just discounts
Read the insight: Loyalty programmes that are really just discountsA test you can apply to your own programme in about ten minutes.
About me
I am Christian Loh Foged. Rocketship is me, and whoever I bring along when the job needs it.
I started in tech, built a career through marketing, and landed in commercial leadership. Functional leadership in large complex organisations, C level roles in smaller ones, across telco, travel, gaming, FMCG, health and marketplaces. Executive MBA from CBS in digital leadership and platform economics, plus a dedicated programme in applying AI to business.
What I do is spot the opportunity hiding inside a complex setup, or the thing quietly holding a business back and costing it money. Then I lead the teams that fix it. No account managers, no handover to a junior team. You get me.
AI tools
Prompts, scripts and small apps I built for my own work, and give away because they are more useful shared.
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Weekly trading review prompt
Get the tool: Weekly trading review promptTurns a messy sales export into a short commercial read.
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Churn interview synthesiser
Get the tool: Churn interview synthesiserTurns twenty cancellation interviews into three real reasons.
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Board paper pressure test
Get the tool: Board paper pressure testAsks your paper the six questions a sceptical board member would.
Speaking
Book a speaker on AI, commerce, and change.
Talks and workshops for teams working out what AI actually means for their business.
What others say
He demonstrated entrepreneurship and insight in turning a digital business model from loss to profit, through top line growth and cost management.
René HasboChief executive and interim management specialist, worked alongside Christian
His commercial acumen is ever present. Most of all, he was able to identify the key drivers of the business and make strategic decisions with real impact.
Ricardo FigueiredoPerformance marketing and analytics leader, reported to Christian in two organisations
A standout e-commerce professional. His strategic mindset covers the long term view, while his operational skills make sure it actually gets executed.
Per MouridsenChief commercial officer, peer on the same management team