Contact

Topic: Loyalty

Programmes that change one named behaviour, rather than discounting the behaviour you already had.

News and insights

Loyalty programmes that are really just discounts

4 August 2026

A test you can apply to your own programme in about ten minutes.

Read the insight

Turning customer service into a commercial function

10 June 2026

Support is treated as a cost line. It is the only team that speaks to customers every day.

Read the insight

Something here you want to talk about?

hello@rocketship.dk

Where I do this work

Interim leadership

A commercial or digital leadership seat, filled properly, full time or part time.

See the service

Consulting

By the hour, or a short engagement with one question to answer.

See the service

Speaking and workshops

Talks, moderating, leadership sessions and workshops. Five people or five hundred.

See all 4 services

E-commerce and customer experience

Trading, the customer journey, and finding where the money leaks out.

See all 6 services

Customer lifecycle

Subscription, loyalty, CRM and the churn that quietly undoes growth.

See all 4 services

AI and data

AI in the strategy rather than only in the stack, on a data foundation that can act.

See all 4 services

Strategy, transformation and innovation

Commercial strategy, business model shifts, and transformation that actually lands.

See all 4 services

Leadership and organisation

Team design, insourcing, hiring specialists, and translating between the two.

See all 4 services