Topic: CRM

Reads your support tickets and tells you what customers keep hitting.

Retention rarely breaks at the cancellation screen. It breaks weeks earlier, in data nobody trusts.

The distance between what a business believes is happening and what customers actually experience.

The customers who already know you are the most under worked group in most businesses.

Support is treated as a cost line. It is the only team that speaks to customers every day.

The name in the subject line is not personalisation. It is a mail merge with ambition.