Contact

Topic: Subscription

Everything after the first payment. Retention, dunning, pausing and the economics of it.

AI tools

Churn interview synthesiser

1 August 2026

Turns twenty cancellation interviews into three real reasons.

Get the tool

Something here you want to talk about?

hello@rocketship.dk

News and insights

Your subscription churn is a CRM problem

14 August 2026

Retention rarely breaks at the cancellation screen. It breaks weeks earlier, in data nobody trusts.

Read the insight

Win back is cheaper than acquisition, and almost nobody runs it

25 June 2026

The customers who already know you are the most under worked group in most businesses.

Read the insight

Where I do this work

Interim leadership

A commercial or digital leadership seat, filled properly, full time or part time.

See the service

Consulting

By the hour, or a short engagement with one question to answer.

See the service

Speaking and workshops

Talks, moderating, leadership sessions and workshops. Five people or five hundred.

See all 4 services

E-commerce and customer experience

Trading, the customer journey, and finding where the money leaks out.

See all 6 services

Customer lifecycle

Subscription, loyalty, CRM and the churn that quietly undoes growth.

See all 4 services

AI and data

AI in the strategy rather than only in the stack, on a data foundation that can act.

See all 4 services

Strategy, transformation and innovation

Commercial strategy, business model shifts, and transformation that actually lands.

See all 4 services

Leadership and organisation

Team design, insourcing, hiring specialists, and translating between the two.

See all 4 services