The short version
The site sets nothing except what it needs to work until you say yes. Analytics is off until you accept it, and you can change your mind on this page at any time.
Why you get asked at all
Danish rules require consent before anything non essential is stored on your device or read from it. That is a separate rule from data protection, which is why there are two pages.
What is set if you say nothing
WordPress writes a small number of cookies for logged in users, which in practice means me. WPConsent stores your cookie choice for twelve months so you are not asked on every page. Jetpack checks your IP address against a blocklist to stop brute force login attempts, and that happens server side without a cookie. None of this can be switched off, because without it the site cannot remember your decision or defend itself.
What is set only if you accept
Google Analytics 4, through MonsterInsights, sets _ga and _ga_ followed by a property ID, both lasting up to two years. They tell me which pages were read and whether a visit was new or returning, and they do not tell me who you are.
Jetpack Stats counts the visit and sends your IP address to Automattic. Jetpack also serves images from its own network, which means your browser asks Automattic for them and Automattic sees your IP address.
The exact cookie names and durations for Jetpack should be read off the WPConsent scan before this page is published, rather than taken from me.
What is never set
No advertising cookies, no retargeting, no social media pixels, no cross site profiling.
Changing your mind
Use the cookie settings link in the footer to reopen the banner and change or withdraw your choice. You can also delete cookies in your browser settings, under privacy in Chrome, Safari, Firefox and Edge. Deleting them means you will be asked again.
Sending data outside the EU
Google and Automattic are in the United States, both certified under the EU-US Data Privacy Framework. The privacy policy explains what that means and what happens if it changes.
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