Topic: E-commerce

Turns a messy sales export into a short commercial read.

Reads your support tickets and tells you what customers keep hitting.

Why a tight weekly commercial loop outperforms a well written quarterly plan.

The distance between what a business believes is happening and what customers actually experience.

Most commercial teams will spend six months on acquisition before spending a week on price.

Operating across borders fails in the same four places, almost regardless of the markets.

Most apps are commissioned as a presence. The ones that work are commissioned as a channel.

A practical list, chosen against one test. Name the task, name the hours, name who stops.