Topic: Technology
Platform decisions, data foundations, and what it costs to run the thing once the project team has gone.
Replatforming is a commercial decision, not a technical one
30 July 2026
Why platform choices should be argued in operating cost and lost optionality rather than features.
What a behavioural data foundation is really for
20 June 2026
Not reporting. The point is being able to act on the same customer in every channel.
Apps as a sales channel, not a brand exercise
31 May 2026
Most apps are commissioned as a presence. The ones that work are commissioned as a channel.