Archive
Everything published under this topic.
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Digital platforms
Platform choices, replatforming, and living with the consequences.
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Replatforming is a commercial decision, not a technical one
Why platform choices should be argued in revenue, not features.
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What a behavioural data foundation is really for
Not reporting. The point is being able to act on the same customer in every channel.
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Apps as a sales channel, not a brand exercise
Most apps are commissioned as a presence. The ones that work are commissioned as a channel.