Topic: AI
Where AI genuinely changes a commercial process, and where it does not. Governance, the data underneath it, and the questions that separate a plan from an enthusiasm.
Weekly trading review prompt
Turns a messy sales export into a short commercial read.
Churn interview synthesiser
Turns twenty cancellation interviews into three real reasons.
Board paper pressure test
Asks your paper the six questions a sceptical board member would.
Customer journey gap audit
Reads your support tickets and tells you what customers keep hitting.
Something here you want to talk about?
What a behavioural data foundation is really for
Not reporting. The point is being able to act on the same customer in every channel.
Personalisation without a data foundation is theatre
The name in the subject line is not personalisation. It is a mail merge with ambition.
The AI questions a board should be asking
Six questions that separate an AI plan from an AI enthusiasm, none of them technical.
Five AI tools that actually save commercial teams time
A practical list, chosen against one test. Name the task, name the hours, name who stops.
Speaking about AI to people who have heard enough about AI
The audience is not sceptical. They are tired, and they have specific questions nobody is answering.