What this is
Platform decisions outlive the people who make them. I help make them with the commercial consequences in view, and help recover the ones that were made without.
What usually brings people here
A replatform that is late, or finished and underperforming. Or a decision about to be taken on a vendor shortlist that nobody has pressure tested commercially.
What I do
I sit on the business side of the choice. What it costs to run, what it locks you out of, what the team can actually operate, and what it means for revenue in year two rather than launch week.