What this is
A digital strategy is only worth writing if it changes what the team does on Monday. Mine are short, sequenced and costed, and they say what you will not do as clearly as what you will.
What usually brings people here
Often a business that has grown by adding channels, tools and campaigns without a spine. Everything works a bit, nothing compounds, and no two people describe the priority the same way.
What I do
I read the numbers and the customer journey together, find where the two disagree, and build a sequence from there. Fewer initiatives, ordered so each one funds the next.