What this is
Two decades of running and fixing online stores, from single market shops to multi country operations. Trading rhythm, merchandising, conversion, fulfilment promises and the commercial calendar.
What usually brings people here
Traffic is fine and revenue is not. Or the platform replatformed and performance never came back. Or the team is busy but nobody can say which lever moved last quarter.
What I do
I find the two or three points in the journey where the money is leaking, fix those first, and put a trading rhythm in place so the team can see cause and effect week to week.