What this is
Subscription businesses are won and lost after the first payment. The acquisition side gets the attention, while retention, dunning, pausing and win back decide whether the model works.
What usually brings people here
Growth looks healthy on new subscribers and flat on revenue, which usually means churn is eating acquisition faster than anyone has measured.
What I do
I map the whole lifecycle, find where subscribers actually leave rather than where the team assumes they do, and rebuild the moments around those points.