The short background
Roles by function and sector. Enough to know the shape of it, not a job application.
Twenty five years across telco, travel, gaming, FMCG, health, marketplaces and the agency side. Functional leadership in large complex organisations, C level in smaller ones. Below is the arc rather than the detail. The full history, with the companies and the numbers, is on LinkedIn.
Leadership roles
2023 to now
Consultant, strategy advisor and interim leaderRocketship. Commercial and digital leadership assignments across FMCG, telco, travel, health, brand and gaming.
2021 to 2023
Chief digital and marketing officerSubscription D2C business in vitamins and supplements, seven European markets. Full profit and loss. Built a commercial organisation across e-commerce, CRM, content and customer service.
2020 to 2021
Digital directorFMCG e-commerce scale up in health, supplements and beauty across three Nordic markets. Full commercial leadership, reporting to the group chief executive.
2018 to 2019
Head of apps and data activationNational gaming and lottery operator. Mobile channel ownership plus a cross brand behavioural data foundation for personalisation, CRM and early machine learning.
2015 to 2018
Head of e-commerceSame organisation. Built the function from three people, insourced capability from agencies, and owned digital sales across seventeen brands.
2014 to 2015
Digital strategy directorDigital agency. Cross channel acquisition strategy and advisory at C level for mid sized and enterprise clients.
2013
Digital marketing managerMarketplace start up for vehicle repair across three markets. Built the marketing function and the attribution model behind it.
2012
Global online acquisition managerMobile virtual network operator, eight countries, based in London. Built the online acquisition team.
2011 to 2012
Senior digital marketing specialistOnline travel, European headquarters in London. Paid search strategy with profit and loss responsibility.
2009 to 2011
Independent consultantOnline sales, digital strategy and conversion, plus interim in house roles.
2007 to 2009
Head of online and e-commerceOnline travel group with five brands across four markets. Merged four departments into one commercial unit and ran a loyalty and subscription programme with over a million members.
2003 to 2007
FounderWeb agency. Consulting, development, online marketing and design. Ran the business end to end.
1999 to 2003
Creative and commercial manager, partnerEarly mobile platform start up. Freemium, micro payments, community and partnership revenue. Platform economics in practice.
1999 to 2002
Team leadDanish mobile operator. Managed a team supporting the internet product range. First role in both telco and leadership.
Education
2021 to 2026
Executive MBA, Copenhagen Business SchoolSpecialising in digital leadership, digital platform economics and transformation. Completed part time alongside a full time leadership career.
2024
Artificial intelligence and its business applicationExecutive programme covering generative AI, implementation, prompt engineering, scaling and ethics. Completed with the highest Danish grade.
2019
Electives at Kellogg and EsadeMarketing, and managerial economics, as part of the executive MBA.
2017
Customer Experience Academy, CBS ExecutiveCustomer experience strategy, and designing experiences that produce commercial results.
2002 to 2004
Multimedia design and digital communicationDigital conceptualisation, branding and online marketing. Graduated top of the class.
1997 to 1999
Computer science, Aalborg UniversityFour semesters. Not completed, and it gave me the technical foundation everything since has rested on.
Languages
Danish and English, both fluent.