When churn rises, the instinct is to look at the offer. Usually the offer is fine and the failure is upstream, in data nobody trusts and lifecycle messages nobody owns.
Customers rarely leave at the moment they cancel. They leave weeks earlier, quietly, and the cancellation is administration. If your CRM cannot show you that earlier moment, you are treating the symptom.
The fix is unglamorous. Get the data trustworthy, find the real decision point, and put something useful there.