News & insights
Notes from the work. What actually moves a commercial digital business, and what only sounds like it does.
Filtered by topic: Digital strategyShow all
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Replatforming is a commercial decision, not a technical one
Read the insight: Replatforming is a commercial decision, not a technical oneWhy platform choices should be argued in operating cost and lost optionality rather than features.
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Trading rhythm beats strategy documents
Read the insight: Trading rhythm beats strategy documentsWhy a tight weekly commercial loop outperforms a well written quarterly plan.
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Attribution will never be solved, and that is fine
Read the insight: Attribution will never be solved, and that is fineMaking good spending decisions with numbers you know are imperfect.
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Hiring your first commercial digital leader
Read the insight: Hiring your first commercial digital leaderWhat the role actually needs, and the mistake almost everyone makes first.
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Insource or agency, and how to actually decide
Read the insight: Insource or agency, and how to actually decideA question usually settled by cost comparison, which is the least useful way to settle it.
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Multi market e-commerce, and the four things that break
Read the insight: Multi market e-commerce, and the four things that breakOperating across borders fails in the same four places, almost regardless of the markets.
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The AI questions a board should be asking
Read the insight: The AI questions a board should be askingSix questions that separate an AI plan from an AI enthusiasm, none of them technical.