What this is
Conference and event talks, twenty to forty five minutes, on commercial digital leadership, AI in practice, and e-commerce. Speaker, presenter, keynote, same thing, different words. Danish or English.
What usually brings people here
A programme that needs a session with something at stake in it, not a survey of trends. Or an event where the audience will include both the people who will pay for this and the people who will have to run it.
What I do
We agree the audience and the one thing they should leave with, in a sentence. Then I build the argument around that. I talk about what has not worked as well as what has, because a room that has been oversold to for two years reads honesty as competence.
How it runs
A short call about the audience, the programme and the room. Slides if the venue needs them, and a version of the talk that survives being the third session after lunch.